Parcel A is at the vehicular gateway to downtown Los Angeles. The monumental form of the 29-story hotel tower was addresses the prominent location on the corner of Francisco Blvd adjacent to the 9th Street off- ramp from the Northbound 110 freeway. On two corners, the darker outer glazing of the tower splits and gracefully unveils the activated “light-box” form within. On the opposite corners the dark mass rises past the roof line and sculpts the skyline. LED lighting design integrated into the tower and podium facades mimic the character of LA Live and draw visitors to the ground level retail and amenities.