Go Forward – Westfield Century City Mall
Westfield Century City
Design Architect: AJ-A
Westfield Century City Mall is the flagship Southern California location for Forward, a highly innovative, high-tech, retail oriented “doctor’s office of the future” that features proprietary technology and focuses on extended consultation sessions and preventative approach to
primary healthcare. The design pays tribute to the original Forward branding aesthetics developed by Alexander Jermyn Architecture LTD in San Francisco through adaptation of design components such as the tailored millwork, finish palette, lighting design and consult room
layout. Each Forward location also includes a back-of-house staff workroom and high-end restroom with a proprietary specimen passthrough to the workspace where basic lab tests can be performed on site.